Digital Marketing – Ad Operations

Overview:
We are looking for Digital Marketing – ad operations executive who will be responsible for the success of the advertising campaigns. This includes accurate building, testing and assignment of advertisements using various ad technologies. This person will also assist in providing support and coverage to global advertising teams as well as ensuring accuracy and security of all ad units.

Job Role: Digital Marketing – Ad Operations Executive
Experience: 1 – 4 Years
Location: Noida, Uttar Pradesh
Notice Period: Immediate Joiner
Skills: Digital Marketing, DoubleClick Campaign Manager (DCM), Display & Video 360, Microsoft Excel, Demand Side Platform (DSP), Programmatic Buying, Audience Targeting, and Optimization Stratagies

Key Responsibilities:
❖ Campaign Set-Up and Execution:

• Manage the set-up and execution of advertising campaigns, including generating and testing ad tags for campaign launches.
• Ensure seamless campaign deployment by completing quality assurance and testing of creative assets to verify proper functionality across various browsers.

❖ Technical Adherence and Issue Resolution:

• Ensure that ad creative adheres to technical specifications and promptly troubleshoot any creative issues that may impact implementation, tracking, or reporting.
• Collaborate with internal stakeholders to guarantee the proper set-up and deployment of campaigns, fostering effective communication and alignment.

❖ Collaboration and Reporting:

• Work closely with the Customer Success (CS) team to ensure accurate reporting, optimization, and fulfilment of campaign delivery, facilitating smooth communication and collaboration between teams.
• Maintain meticulous records of creative assets and internal documents related to proposals and campaign execution, ensuring organizational transparency and accountability.

❖ Reconciliation and Optimization:

• Perform reconciliations between media plans and third-party ad delivery platforms to ensure alignment and accuracy.
• Identify opportunities to implement solutions that enhance effectiveness and efficiency in ad operations processes, driving continuous improvement.

❖ Quality Assurance and Testing:

• Conduct thorough quality assurance and testing of creative assets to ensure proper functionality across various browsers and platforms.

❖ Stakeholder Communication:

• Communicate effectively with internal stakeholders to ensure the proper set-up and deployment of campaigns, maintaining alignment with project timelines and objectives.

Good to Have:
❖ Exposure to programmatic buying, audience targeting, and optimization strategies.

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